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Start-up Pitch Deck

10 must haves for your Web3 Start-up pitchdeck

If you’re looking to raise funds for your start-up, a strong pitch deck is a must-have. It provides investors with a clear understanding of your project. In this article, we share 10 tips to enhance your pitch deck!

What is the purpose of a pitch deck?

Indeed, the purpose of a pitch deck is to generate interest from the other party and encourage further conversation. It’s important to recognize that the primary objective isn’t always to immediately raise funds, as decisions regarding (significant) investments are often not made during the initial meeting. Your goal is to gain enough interest for a second meeting.

The content of your pitch deck aims to excite investors about your company. Since investors may be unfamiliar with your project, it’s crucial to leave room for questions and interaction, allowing them to delve deeper and gain a better understanding of what you do. Avoid losing their attention early in the pitch by ensuring ample opportunity for inquiries and discussion.

10 must-have slides

1. Vision and Value

Clearly explain the value your project offers to users in a way that is easy to understand. Use a maximum of 140 characters, similar to a tweet, so even your friends and family can grasp it.

Avoid the common mistake of comparing yourself to a well-known existing company, such as “We’re the Fortnite of Blockchain” or “We’re a decentralized Prime.

2. The Problem

Describe who experiences the problem and how your project solves it. If you don’t have a problem, I wish you good luck climbing the Himalayan mountains!

Avoid discussing competitive analysis. Focus on the solution your project provides. The more realistic the problem you address, the more investors can identify with the importance and purpose of the solution.

3. Market and Opportunities

Specifically describe who your consumers are and the size of this target audience. Provide insights into the overall market and how your company positions itself. Keep it realistic and avoid making general statements. Investors want concrete goals and an understanding of current market expenditures to grasp the value of your project.

4. The Solution

Describe how users will engage with your project and delve deeper into the problem by highlighting the solution from the user’s perspective. As a founder, there is a tendency to be too focused on the project itself. However, your story is better understood when you present it from the user’s experience.

5. Competitive Pricing

Describe how your product is competitively priced compared to the competition. Provide insights into the specific ways you make your product’s pricing competitive.

6. Proof of Concept and Roadmap

If you have already tested your product and gained enthusiastic users, it is important to show investors evidence of the success of your business model. This reduces the investment risk. If your project has not yet started, you can present a roadmap outlining achieved milestones and future goals to give investors an idea of the progress and potential of your project.

7. User Acquisition and Engagement

Reaching users as a startup can be a significant challenge. Describe how you plan to reach your target audience and the tools you will utilize to encourage consumers to adopt your product. Provide insights into your strategy and the specific methods you will employ to increase awareness and acceptance of your product.

8. Team

Introduce your team with passion. Mention the mastermind behind the project and describe the experiences of the team members. Emphasize how each team member contributes to the growth of the company. Also, share success stories from previous projects.

In some cases, there may still be open positions that are crucial for the company’s growth and why raising funds is needed. Explain why those positions are important and the impact they will have on the company’s expansion.

9. Business model & Finance

Be transparent! Investors appreciate it when you share the following expectations: sales forecasts, profit and loss projections, and cash flow projections for at least 3 years. By sharing these forecasts, you provide investors with insights into the financial outlook of your company.

10. Fundraise, investors & partners

Ultimately, investors want to know how much money you plan to raise. Clearly explain why you need a specific amount and how it will help you achieve your goals.

If you already have investors, mention them and explain why they believe in your project. 

Highlighting existing investors can enhance trust and credibility in your project